David Beckham just announced that he is launching a grooming brand called House 99 in partnership with L’Oréal. “For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look,” Beckham said in his official announcement. He chose the number “99”, as it marks the year in which he married Victoria, their son Brooklyn was born, and Manchester United won the treble.
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H&M Modern Essentials selected by David Beckham Fall 2016
In the new H&M Modern Essentials selected by David Beckham campaign, David Beckham meets again the famous comedian Kevin Hart. It’s a follow-up of their first advertisement and this time they are traveling together by car while Kevin Hart prepares for his new role as David in a biopic movie. As for the collection, it includes all the basic pieces a man needs in order to be smart with the aviator jacket and the sweater with stripes being the most popular ones. The Modern Essentials selected by David Beckham Fall 2016 collection will be available in all H&M stores that have men’s clothing department and online at hm.com at the end of the month.
H&M Modern Essentials Selected by David Beckham Spring/Summer 2016 campaign
David Beckham returns as the face of H&M‘s campaign for its Modern Essentials selected by David Beckham collection. This spring, the famous football player chooses his favorite pieces from the menswear collection Modern Essentials and creates a wardrobe with renewed basic pieces and some classics ones so men can rely on it the whole season. He said that he liked adding new elegant and casual clothes in his closet because they were easy to combine and they could be worn in many different ways. The collection will be released in two phases, the first on 18 February and the second on March 10, 2016 and it will be available in all H&M stores that have men’s clothing department and online at hm.com.
David Beckham & Kevin Hart | New H&M campaign
For the new H&M campaign, David Beckham joined forces with the actor and comedian Kevin Hart, to present the world of Beckham in a humoristic way. In this campaign for the new Fall 2015 Modern Essentials collection, selected by David Beckham, Hart plays an actor who’s getting prepared to play the role of Beckham. The campaign’s video was released on hm.com on 28th of September, and will be played on TV and cinemas from September 30th. The ad campaign will also be posted on press at the same time.
David Beckham shows new menswear range for H&M
David Beckham has expanded his collaboration with H&M. He shows some wardrobe essentials like jeans, jackets – and, calm down, underwear as well! This spring look for Modern Essentials Selected by David Beckham at H&M – a recipe for immediate success, for sure! As usual!
Beckham was the model for the campaign of his selected favorite pieces, under the lenses of Marc Forster. David says that “each piece is a classic, that will update men’s wardrobes for spring in great style”. He also said that he is very enthusiastic with the new range of clothes and that it shows the real clothes he wears “day in and day out”.
The collection, as well as the latest Bodywear range, will be available at H&M from March 5th.
Take a look at the H&M Behind the scenes film with David Beckham and Marc Forster down below.
David Beckham Bodywear for H&M Fall 2014
David Beckham continues his collaboration with H&M for Fall 2014 as he designs pajamas, t-shirts, heavy-knit cotton socks, beanies and sweatpants for his new collection, to be added with the classic pieces of his previous ones. David is once again the model of his Bodywear Lookbook, in B&W and honestly we can’t think of anyone better to advertise his products. The collection has already hit the stores since August 21st.
Brooklyn Beckham lands his first fashion campaign
It seems that after Romeo Beckham, having taken his first steps in modeling, it’s time for Brooklyn Beckham to also make his debut in fashion. 15year-old Brooklyn, is the 4th member of his family interested in making a career in fashion, after his designer mommy Victoria, his ex-footballer daddy David (who’s also posed for many brands, and collaborated with many others), and younger brother Romeo. Brooklyn has landed his first fashion campaign as the model for the spring/summer 2015 ads of the Polish brand Reserved. He’s the face of a separate line called “Volcano Explosion” which was designed for people with active lifestyle and love for sports, combining sportswear and fashion. The campaign was shot by Kacper Kasprzyk in London and the full campaign is expected to launch in the spring. Take a look at some of the campaign photos along with some backstage ones.
Victoria Beckham won the “Brand of the Year” award at the BFA 2014
I’m sure by now you already know how much I adore Victoria Beckham, so it doesn’t come as a surprise to read another article about her. This time she was the big winner of the Brand of Year award at the British Fashion Awards 2014 that took place in London on December 1st, so I think she is definitely worth a post for her accomplishment. She was accompanied by the love of her life, her husband David Beckham, and she received her award wearing one of her designs, a black & white maxi skirt with a chain, and a black sweater with an open back. It’s not the best outfit we’ve seen her wearing, but she’s Victoria Beckham; she can wear whatever she wants! She became really emotional when giving a speech when receiving her award, thanking her crew, her supportive husband, and her parents who have always been there for her. Take a look at the video below to watch her speech of the night.
Romeo Beckham stars in Burberry’s festive campaign
Romeo Beckham, the 12-year-old son of David and Victoria Beckham is starring in Burberry’s first global festive campaign. It isn’t the first time that Romeo is working for Burberry; in fact back in 2013, he debuted his modeling career as he posed for Burberry’s Spring/Summer print campaign alongside Cara Delevingne. This time he’s appearing in the brand’s festive ad campaign, where he plays cupid who delivers a gift to a young couple. The 4-minute-film is called From London with Love, and it’s inspired by the golden age of cinematic musicals. It tells the tale of a young couple falling in love, against a theatrical backdrop of London. The main cast is surrounded by 50 dancers; dancing to a song by British songwriter Ed Harcourt titled “The Way That I Live”. Make sure to watch the video campaign at the end of this post.
Royal Wedding | Celebrity Style
The Royal Wedding was held on May 19th, in Windsor, and hundreds of guests were invited to join the ceremony, and celebrate the marriage of Meghan Markle and Prince Harry. According to the dress code on the invite, men were invited to wear military uniform, morning coats, or lounge suits while women were advised to choose a “day dress with hat”. Some guests followed the dress code, while others followed their own path, and were “frowned upon” by the media. Our favorite dress was definitely the one Amal Clooney wore.
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