The model/TV reality star launched a new lipstick shade for Estee Lauder, called Restless, a limited edition matte color, which the brand describes as ‘part poppy, part orange crush’. This lipstick retails for $30 on Estee Lauder’s website (sorry guys you can only buy it online). Kendall has already signed with the cosmetic brand and she will be the face of many beauty campaigns soon!