Good news! There’s a Puma x Barbie collection coming up next fall, and it’s going to include apparel too. After Barbie’s collaboration with brands such as Sephora (in March), Missguided (in April), and a resort collaboration with Show me your Mumu, it’s time for the brand to move on to a collaboration with a streetwear brand like Puma.
Hello Kitty has collaborated with the athletic wear brand, Puma, for Puma’s suede sneaker 50th anniversary. The suede sneaker is red and white, and has a Hello Kitty pattern and bows on the sides. The style also has red laces to go with the sneaker, and it’s perfect for all your casual appearances. As part of the Hello Kitty x Puma collaboration, there are also several apparel pieces being released. Puma says the collection is perfect for fans of all ages, and more specifically: “Hello Kitty is for fans of all ages, making her the perfect addition to the Suede’s 50th Anniversary. Everything about the collection, from the red bow-toms to her milk bottle icon, pays homage to Hello Kitty, the little girl from London who loves fresh-baked cookies and Mama’s apple pie. Bold colors, cheeky graphics and fun, intricate details make this offering uniquely endearing.” The collection will be available as of February 8th, so stay tuned for the release if you want to buy a piece for yourself or your loved ones.
Selena Gomez stars in her second campaign for the well-known sportswear brand Puma. The famous singer showed confidence from the first moment about the new campaign. The brand teamed up with some of the most popular dancers from the New York City Ballet for the Spring 2018 En Pointe collection. They collaborated closely in creating a line of modern and comfortable sportswear. The new collection presents linear elements, wide strapping, and woven details pulled from ballet technique.
Even though the collection presents a wide range of separates including mesh leggings, cropped sweatshirts, light-weight bras, the focus in the campaign is set on the sneakers. Puma’s Phenom sneaker is now getting an upgrade with a chic new satin fabric. There is a second version, the “Phenom Satin Low EP Training Shoe”, that comes in a soft peach color as well as black version. Puma also unveiled the “Fierce Rope Satin EP”, a cool lightweight style available in the same shades. It reminds of a ballerina’s shoe, thanks to the cute satin laces.
The En Pointe collection is available both in stores and online at puma.com. It’s quite affordable, so you can recreate Selena’s looks with pieces that cost between $35 and $130.
Puma has just released two more colors to be added to their Basket Heart Patent sneakers collection. The two patent sneakers, now come in pink and grey, or ‘Peach Beige’ and ‘Rock Ridge’ as their names given by the brand are. Each pair features a patent leather upper with a lacquered finish, white midsole and gold branding. For the laces, you can either go for tonal satin or plain nylon ribbon ones, so you can have the perfect bow on your sneakers. The satin ones will definitely make the “Peach Beige” ones to look a lot like ballet flats, something I personally love. However, the plain ones will definitely be more practical. You can shop for these new Basket Heart Puma sneakers and the old ones too, through the widget at the end of this post.
Puma turned to Cara Delevingne for the second time, to front their ad campaign. Puma’s new Do You campaign, aims to inspire confidence and encourage women to be unapologetic about who they are. Cara has played a part in Puma’s Do You documentary series earlier this year, helping disadvantaged women, such as refugees in Uganda, vocalize their stories to incite change. This year’s concept focuses on the idea that every woman should be their own muse. Puma hopes that, with their new range of products, women will feel free to be fiercer than ever. The new sneaker, called “Muse Echo”, will be available to buy online and in Puma’s stores worldwide. See some of the photos of the campaign, and new “Muse Echo”, below.
As expected, Kylie Jenner is staring in PUMA’s new campaign. As the latest face of the famous sportswear brand, she is showing the new ‘Fierce’ sneaker style which is described as a “lightweight trainer with zero excuses”. In the photos, she is wearing a blue sports bra and a pair of printed running pants that totally conform to the company’s image. Rumor has it that these shoes are going to be sold out from the first day so keep on mind that the official release date is on April 1st and there will be available in PUMA stores and online!!
The news burst like a bomb! From January 2015 Rihanna will be the new creative director of the women’s sports lines and of course the global ambassador of the well-known sports comany Puma.
