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Modern Essentials Selected by David Beckham

H&M Modern Essentials selected by David Beckham Fall 2016

Sep 26, 2016

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In the new H&M Modern Essentials selected by David Beckham campaign, David Beckham meets again the famous comedian Kevin Hart. It’s a follow-up of their first advertisement and this time they are traveling together by car while Kevin Hart prepares for his new role as David in a biopic movie. As for the collection, it includes all the basic pieces a man needs in order to be smart with the aviator jacket and the sweater with stripes being the most popular ones. The Modern Essentials selected by David Beckham Fall 2016 collection will be available in all H&M stores that have men’s clothing department and online at hm.com at the end of the month.

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H&M Modern Essentials Selected by David Beckham Spring/Summer 2016 campaign

Feb 15, 2016

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David Beckham returns as the face of H&M‘s campaign for its Modern Essentials selected by David Beckham collection. This spring, the famous football player chooses his favorite pieces from the menswear collection Modern Essentials and creates a wardrobe with renewed basic pieces and some classics ones so men can rely on it the whole season. He said that he liked adding new elegant and casual clothes in his closet because they were easy to combine and they could be worn in many different ways. The collection will be released in two phases, the first on 18 February and the second on March 10, 2016 and it will be available in all H&M stores that have men’s clothing department and online at hm.com.

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David Beckham & Kevin Hart | New H&M campaign

Sep 29, 2015

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For the new H&M campaign, David Beckham joined forces with the actor and comedian Kevin Hart, to present the world of Beckham in a humoristic way. In this campaign for the new Fall 2015 Modern Essentials collection, selected by David Beckham, Hart plays an actor who’s getting prepared to play the role of Beckham. The campaign’s video was released on hm.com on 28^th of September, and will be played on TV and cinemas from September 30^th. The ad campaign will also be posted on press at the same time.

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David Beckham shows new menswear range for H&M

Jan 23, 2015

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David Beckham has expanded his collaboration with H&M. He shows some wardrobe essentials like jeans, jackets – and, calm down, underwear as well! This spring look for Modern Essentials Selected by David Beckham at H&M – a recipe for immediate success, for sure! As usual!

Beckham was the model for the campaign of his selected favorite pieces, under the lenses of Marc Forster. David says that “each piece is a classic, that will update men’s wardrobes for spring in great style”. He also said that he is very enthusiastic with the new range of clothes and that it shows the real clothes he wears “day in and day out”.

The collection, as well as the latest Bodywear range, will be available at H&M from March 5th.

Take a look at the H&M Behind the scenes film with David Beckham and Marc Forster down below.