The new My Burberry Black fragrance is a creation of Creative Director and Chief Executive Officer Christopher Bailey, in collaboration with the internationally renowned perfumer Francis Kurkdjian. The fragrance is inspired by the black Burberry Heritage trench coat. It combines the aroma of peach nectar, sunny jasmine flower and rose tones. The characteristic rose note in the heart of My Burberry acquires a sweet and tempting caramel complexion, while patchouli in a rich amber color completes the fragrance, giving off a mellow and seductive scent. The fragrance is packaged in a glass bottle in rich amber color, which reflects the design of the details of the black trench coat of Burberry Heritage. The dark horny cap is reminiscent of the characteristic buttons of the trench, while the English, hand-tied knot in black, a creation derived from Castleford in Yorkshire, pays tribute to the garment invented by Thomas Burberry more than 100 years ago. Mario Testino was the photographer of the campaign, starring the British-born actress Lily James, in her first campaign for Burberry.