Britney Spears lands her first fashion modeling campaign, as the new face of Kenzo. She stars in the house’s Collection Memento No. 2 Spring 2018 collection, which is focused in denim, and was previewed last September. The big reveal was made through Kenzo and Britney’s social media, late last week, with the #KenzoLovesBritney. The campaign was shot by the famous photographer Peter Lindbergh, and Britney poses like a pro, in 3 outfits featuring the iconic Bamboo Tiger print, which Kenzo Takada first developed in the 1970s. KENZO’s creative directors Humberto Leon and Carol Lim, said about Britney: “Number one, Britney Spears is an icon, so I think in terms of her iconography, she fits into our Memento project perfectly. She is a legend in her field”. Britney Spears said that “she had been waiting for the “right fit and the right opportunity” to represent a luxury brand. She also added: “This collection is very youthful…We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.” See more photos below, and make sure to watch the campaign video for more!