Britney Spears lands her first fashion modeling campaign, as the new face of Kenzo. She stars in the house’s Collection Memento No. 2 Spring 2018 collection, which is focused in denim, and was previewed last September. The big reveal was made through Kenzo and Britney’s social media, late last week, with the #KenzoLovesBritney. The campaign was shot by the famous photographer Peter Lindbergh, and Britney poses like a pro, in 3 outfits featuring the iconic Bamboo Tiger print, which Kenzo Takada first developed in the 1970s. KENZO’s creative directors Humberto Leon and Carol Lim, said about Britney: “Number one, Britney Spears is an icon, so I think in terms of her iconography, she fits into our Memento project perfectly. She is a legend in her field”. Britney Spears said that “she had been waiting for the “right fit and the right opportunity” to represent a luxury brand. She also added: “This collection is very youthful…We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.” See more photos below, and make sure to watch the campaign video for more!
Kenzo
Logomania – show your label choice!
Logomania is back with total strength! It was a sign of style and good taste in the 90s, when you could wear brands and their visible logos from head to toe… after some time, it was restricted to sunglasses and some bags. The new century considered wearing some logos kitsch and tasteless. Now Louis Vuitton (who never stopped displaying the famous LV logo on their goods), for example, launched a collection – as part of the 160th brand anniversary – called “Celebrating Monogram” (or the Icon and the Iconoclasts), with designers such as Christian Louboutin, Karl Lagerfeld and Rei Kawakubo, among many others, showing their take on Louis Vuitton goods. Lagerfeld, for instance, created boxing gloves and even a punching bag using LV logo. Louboutin designed a shopping trolley and Rei Kawakubo, the Comme des Garçons designer, the bag shown below.
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