Tags Posts tagged with "#HMLovesCoachella"

#HMLovesCoachella

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H&M Loves Coachella collection Spring 2017 5

Sheer feminine layers mixed with embellished denim for women, and the perfect graphic prints for guys, are at the heart of H&M Loves Coachella, an exclusive collection in collaboration with one of the world’s greatest festivals. It’s about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world. H&M Loves Coachella will be available in the US from March 23 and globally from March 30 in all H&M stores that carry Divided, as well as online.

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H&M collaborates with the Coachella Festival for 2016

H&M teams up once again with the Coachella Valley Music and Arts Festival, creating a co-branded collection for girls and guys under the claim #HMLovesCoachella. The H&M Loves Coachella collection features a line-up of iconic pieces and freewheeling playfulness. The overall look is about personal style, mixing, not matching, and conveying a message of ease and freedom. For girls, the collection includes folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle. For boys, it is all about printed T-shirts and mismatched shirts, bermudas, and denim shorts. The collection will launch globally in-stores and online at hm.com on March 31st.

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