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H&M

Balmain x H&M menswear preview

Sep 15, 2015

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From left to right: Boiler Suit €79.99, Leather Jacket €199.99, Trainers €99.99, Shirt €49.99, Jeans €199.99, Coat €149.99, Bag €149.99

The new collaboration of H&M with the French fashion house Balmain, thrilled the audience of fashion since the very first time it was announced. More and more fans of Balmain are eager to get a high fashion item, on a affordable price as offered by the Swedish fashion company. The house’s creative director, Olivier Rousteing, is deeply inspired by the couture roots of Balmain, from the very beginning and Christian Dior’s “New Look” to the movement of pop culture. His menswear collection for H&M, includes pieces emitting a sexy and rock n’rol feeling, having the favor of his friend Rihanna and the entire Kardashian family, who loved the collection. The first pieces, as they were presented from GQ magazine, strongly resemble those of the original Balmain line and is expected to be sold out in just a few hours from their global release. The Balmain x H&M collaboration will officially be on sale on November 5th.

White clothes and Labor Day

Sep 8, 2015

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Not wearing white after Labor Day is a rule – an old rule – that is being seen as an old snobbery thing today. The rule is clear: wear white during summer, it means, between Memorial and Labor Day. And after that, forget that white exists, wear what was or sometimes still is called as “Fall and winter” colors. Coco Chanel defied the rule and wore white all year long. What about you? Do you agree with the “rule”? Or do you wear white in winter, too? We have a great selection of Fall and Winter items now – and com’on, if fashion industry produces pieces with long sleeves… it’s because we can wear white after Labor Day! If you feel uncomfortable, anyway, maybe start mixing white with other colors:

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Katy Perry in H&M’s Christmas campaign

Jul 23, 2015

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Katy Perry is the main protagonist of H&M’s Holiday campaign 2015. Her huge success on the international scene, her millions of social media followers and her love for H&M makes her the perfect candidate for advertising their Holiday collection. The campaign is going to be released in printed media and a TV version combining the brand’s joyful and friendly spirit. “H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget” Perry stated. The official launch of the company’s Holiday campaign, is expected to be released in November 2015.

SHOP H&M:

H&M Beauty launch

May 20, 2015

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H&M officially confirmed recently, all those rumors we’ve been hearing for the last couple of months, about a new cosmetics line.

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Balmain x H&M

May 19, 2015

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The next designer collaboration with H&M is officially here! Olivier Roustein, designer of the Balmain fashion house, arrived at Billboard awards with his friends Jourdan Dunn and Kendall Jenner dressed with some of his exclusive creations for H&M. The French house is a bastion of French luxury and with Olivier at the helm of artistic direction, the house developed into a global phenomenon of pop culture. The Swedish company and the designer invited the public into a social movement expressed through the #HMBalmaination hashtag. “This collaboration was an effortless process for me: H&M is a brand that everyone can be associated with. It cites unity, which I fully support”, Olivier Rousteing said. The full collection will be available from November 5th in 250 worldwide stores and online, including clothes and accessories for men and women. In the photo below we see the designer posing along with the two models, as an idea of what’s next:

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Supermodels for the H&M summer campaign

Apr 16, 2015

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Η&Μ made a very smart choice and entrusted the summer campaign to four supermodels Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly. The collection is based on the boho-chic style and consists mainly of sleeveless paisley dresses, an uber summer print, and bikinis tied at the side.

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Wear your hat

Mar 31, 2015

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If you are looking for a way to upgrade your boring outfit, if you want a stylish accessory to match your already stylish clothes, or anyway, if you want to stand out, I have the solution: wear a hat! It makes you feel like an Italian gorgeous woman or like a New York fashionista! I found many stylish hats for you, all from Asos but you can also find nice hats at H&M from time to time. You can also steal some style ideas from our favorite bloggers and wear your hat like they did! So what are you waiting for? Invest in a hat!

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The best spring bags

Mar 24, 2015

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Now that we have typically entered spring (I say typically because the weather isn’t really helpful) all women out there (including me) are in a hunt for the best spring pieces tο add to their closets! This year, the loots of my hunting trip won’t be clothes, since I already have more than enough of them, but bags! I am looking for the finest of them and it’s time for you to check my finds!

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Gift Guide for Him | Valentine’s Day Edition

Feb 5, 2015

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Even though many of you believe that Valentine’s day is a commercial holiday in order for the companies to increase their sales, I just can’t accept this! My personal opinion is that you can give someone a gift any day of the year, as long as you do it with love and concern. I’m a romantic soul so I’m trying to keep in my mind the beautiful side of this day. So, I began searching for a suitable gift for the man in my life and what I could suggest for yours. I can’t say no to chocolate (everybody loves it, admit it) so here are some suggestions for every taste. You can always share with us your thoughts and your own suggestions!!

From top to bottom reverse clockwise: H&M – Zara – Zara – Remington – Ralph Lauren – Parker – MED – Daniel Wellington

David Beckham shows new menswear range for H&M

Jan 23, 2015

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David Beckham has expanded his collaboration with H&M. He shows some wardrobe essentials like jeans, jackets – and, calm down, underwear as well! This spring look for Modern Essentials Selected by David Beckham at H&M – a recipe for immediate success, for sure! As usual!

Beckham was the model for the campaign of his selected favorite pieces, under the lenses of Marc Forster. David says that “each piece is a classic, that will update men’s wardrobes for spring in great style”. He also said that he is very enthusiastic with the new range of clothes and that it shows the real clothes he wears “day in and day out”.

The collection, as well as the latest Bodywear range, will be available at H&M from March 5th.

Take a look at the H&M Behind the scenes film with David Beckham and Marc Forster down below.