David Beckham just announced that he is launching a grooming brand called House 99 in partnership with L’Oréal. “For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look,” Beckham said in his official announcement. He chose the number “99”, as it marks the year in which he married Victoria, their son Brooklyn was born, and Manchester United won the treble.