After the success her temporary pop-up shops had, Chiara Ferragni decided to open her first flagship store in Milan. This, however, will be the 2nd flagship store she opens for her Chiara Ferragni Collection brand, since the first one opened up in Sanghai, just a few weeks ago. The store officially opened yesterday complete with an exclusive capsule collection for the occasion. Chiara Ferragni collection will still be sold at various retailers worldwide, but this is what she had to say about her new stores: “Of course you can find my collection in so many stores all over the world, and online, but I really wanted to have people to enter my world in real life. This is the concept of the Chiara Ferragni Collection stores; the clients enter into my world physically”. She also added that “the stores are glittery and fun like the collection is”. Now we really want to visit her store! Are you going to?
