Giorgio Armani decided to relocate his show for the Spring/Summer 2017 Emporio Armani collection to Paris, rather than Milan like he did in the past. He stated on WWD that “the restyling of the brand’s boutique and its café on Boulevard Saint-Germain-des-Prés provided ‘the opportunity to rethink the location and timing of the show'”. The show for his Giorgio Armani brand will remain on the Milan Fashion Week.