It was recently announced through Gigi Hadid’s Instagram live, that the newest designer collaboration of H&M is going to be with Jeremy Scott, and Moschino. The official announcement took place at Moschino’s annual party at the Coachella festival in California. Jeremy Scott designed a collection of clothes, accessories (and pending surprises!) both for women and men. The collection is called Moschino (tv) H&M, and it’s full joy, happiness, and the humour that made the brand one of the most loved in the fashion world. “I’m super excited about Moschino (tv) H&M. My whole life, my job was to connect with people through fashion. And with this collaboration, I’ll be able to reach more people than ever” stated Jeremy Scott, Moschino’s creative director. “The Moschino (tv) H&M is the perfect collaboration that the fashion world needs right now. It combines pop culture, urban fashion, logos and glamour. Jeremy Scott is incredible – he knows how to play with fashion and engage with his fans all over the world” says Ann-Sofie Johansson, creative consultant of H&M. The collection is going to hit the stores on November 8.
designers
Vetements x Tommy Hilfiger Collaboration for a New Unisex Collection
Ladies and gentlemen you heard right. Tommy Hilfiger announced collaborative collection with Vetements! The two sides made the news official after Hilfiger posted a first look at the collaborative collection on his personal Instagram page, after Vetements teased a potential collaboration with Tommy Hilfiger after debuting its 2018 spring/summer collection last week. The collection is expected to launch sometime in fall, and will feature a unisex assortment of hoodies, tees, beanies and socks. Hilfiger also mentioned that the collection will not be inexpensive and that he and his brand are open to more collaborations in the future. Be sure to follow us to keep up with any updates to come!
Chanel Cruise 2018| New Collection Inspired by Ancient Greece
The new 2018 Chanel Cruise collection, which took place in Grand Palais in Paris, travelled us to Ancient Greece, with this stunning fashion show. Karl Lagerfeld whose first book was Greek Odyssey from Homer, was inspired by the nymphs, goddesses and women of Ancient Greece, and brought them to life through fashion. With the outcome being the least breathtaking, we can only admire the masterpieces of this collection. The whole runway was a celebration of fluidity with silk, linen, lace and crepe, sandals and statement pieces of jewelry which combined perfectly the personality of Ancient Greece and the classical style of Chanel with the gold being the main focus of this collection. The vases and the entire decoration, the columns and the ancestral frescoes brought the whole show together and truly represented an Ancient Greek temple, with the olive tree and the warm notes of the sunset as the perfect final touches.
Let’s see some of the photos from the show:
What changed in the fashion world
Fashion is constantly changing with designers departing from fashion houses in order to focus on their own lines or collaborate with another fashion brand. This month, because of the fashion weeks, designers are back on the game and the fashionistas can’t wait to see their new collection presentations. So, getting confused with designer names and houses isn’t a big thing and that’s why we found this easy guide. You can see all the changes in the fashion world lately in the following diagram:
Photo source: elle.com
The white t-shirt: A streetstyle phenomenon
Fashion never stops seeking for inspiration even on the streets. The most recent designers’ collection are inspired by the street culture and mix classic and contemporary elements creating the trends for each season. The white t-shirt has become an essential for women’s style because from a daywear must-have, it has now become the perfect item that can update a nightwear look. According to the latest trends, the white t-shirt is undoubtedly a must-have and can be worn under a minimal slip dress or a black lingerie top resulting in a different and elegant outfit. See how the white t-shirt became a streetstyle phenomenon in the following pictures:
You should follow | @styleheroine on Instagram
The Greek blogger Evangelie Smyrniotaki has made an international impression through her Instagram account named @styleheroine. On her profile, you will find luxury designers’ items presented in the most amazing way, pics of her everyday life and snapshots from her travels around the world. Meet fashion through Evangelie’s vision and explore the runways through the Greek blogger’s Instagram account.
Francisco Costa and Italo Zucchelli Exit Calvin Klein
Francisco Costa and Italo Zucchelli depart from Calvin Klein, as announced. Both designers leave because the label plans to unify their menswear and womenswear collections and choose one person for the place of the creative director. The famous, fashion house after its changes and campaigns tries to send out a single message to the fans through the latest changes. Costa is the womenswear creative director since 2003 while Zuccheli holds the helms of menswear collections since 2014, leading the brand to a new era.
Paris Fashion Week Fall 2016 Ready-to-wear
Paris Fashion Week is already over and we saw many impressive collections. The most beautiful ones are undoubtedly these from Chanel, Elie Saab, Balmain and Sonia Rykiel. I also liked Martin Grant’s creations because of their feminine character and strict lines. I believe everybody enjoyed Zuhair Murad’s designs as there is nothing more chic than a black and white combination. However, if I could attend one show only, this would have been the one from Joie. This brand showed the most dreamy and lovely designs. I won’t babble any longer; take a look at some of the most interesting shows (in our opinion) below!!
Chanel 
Balmain
Louis Vuitton
Longchamp
Martin Grant
Miu Miu
Zuhair Murad
Valentino
Sonia Rykiel
Lanvin
Kenzo
Joie
Giambattista Valli
Christian Dior
Elie Saab
Photo source: vogue.com
Milan Fashion Week Fall 2016 Ready-to-wear
Some of the biggest names of fashion such as Alessandro Michele and Miuccia Prada presented the trends for the Fall 2016 season, in their own unique way. The most impressive and complete collections were the ones by Gucci and Prada, as they were full of colour and brimming over with bold and directional uses of textures and patterns. Fashion’s rose-tinted glasses are out in full force in Milan. See the best designers’ looks on the photos below:
Emporio Armani
Max Mara
Fendi
Tod’s.
Etro
Prada
Emilio Pucci
Versace
Moschino
Gucci
Photo source: wwd.com
LFW Fall 2016 Ready-to-wear | Our favorites
London Fashion Week is already over, and I can’t say I was impressed by most presentations. I think that LFW is my least favorite of all. I did find some favorites though, and here’s what I noticed about the whole LFW and what I liked about these particular collections. Most collections were way over-the-top, with too much layering, prints, and presentations that, in my opinion, took away from the designs. The ones I liked, were more minimal, and used beautiful colors (some of the times pastels too), mesh or lace. My hands down favorites were David Koma, Eudon Choi, Jasper Conran, and Xiao Li. You can see all the shows here. Let us know which one was your favorite designer for this season.
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