Balmain recently announced that their new campaign features virtual models. The brand actually designed digital models, by working with the software company CLO Virtual Fashion. The company has its 3D designers input data from each item of clothing, into a program and tailor the dresses to each model’s measurements, after measuring the clothes for weight, flexibility, drape and stitching patterns. The new virtual “Balmain Army” consists of 3 “models”, Shudu, Margot and Zhi. Shudu even has an Instagram account with over 100k followers, after Fenty Beauty reposted one of her photos. She was created by visual artist, Cameron-James Wilson. The reveal of her not actually being real, received mixed reactions. While some users found it artistic, and smart, some others thought it was “just not right”, since virtual models can’t compare to real life models. According to Balmain’s statement about the models: “Anyone and everyone is always welcome to join Balmain army’s growing ranks – they need only share our bold spirit of adventure as our new virtual icons, Margot, Shudu and Zhi who mirror the beauty, the rock style and the confident power.” The 3 virtual models, are exclusive to Balmain and were made in a collaboration between Rousteing and CGI artists. What do you think about this move? Are you a fan of the idea?
Balmain
Victoria’s Secret x Balmain Collection
Victoria’s Secret collaborated for a first time with a luxury fashion house like Balmain on a runway and retail collection. Olivier Rousteing designed an impressive and limited-edition capsule for the lingerie brand. They came up with the punk theme, which is something really new for the designer. Luckily, he created a glamorous collection with recognisable elements, heavy embellishments and a lot of studs, mesh, plaids, safety pins. The most expensive piece is the bejeweled Swarovski Long Line Bra that costs $248. Furthermore, there is a matching pair of panties, also decorated with Swarovski crystals that are available for $48. Balmain x Victoria’s Secret capsule will be available both online and in-stores. The official release date is November 29 (the day after the fashion show airs on CBS). Take a look below for more pictures.
L’Oreal teams up with Balmain for a makeup collection
Remember back in May when we told you about a collaboration between L’Oreal and Balmain was coming? As we’re getting closer to the release date, more photos and information about the collection is coming out, so we thought we should remind you about it. The capsule collection will include 12 shades of matte lipstick by Color Riche and the exclusive collaboration with Balmain. The L’Oréal Paris x Balmain collection, will be called Tribe Coutoure, and will come in three couture packs: Rock, Couture and Glamazone, designed to match every complexion. The motto of the collection is: “No matter your origin, No matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it”. It’s the first time Balmain’s creative director, Olivier Rousteing, designs a collection for the beauty industry, after his very successful collaboration with H&M, and the release of his first children’s line, and it’s expected to be an absolute hit. The first colors and their names have already been revealed through the brands’ social media, but the full makeup collection will be launched on September 1st, during Paris Fashion Week and will be available in all Balmain stores.
Balmain fall 2017 campaign
For the first time, Olivier Rousteing, Balmain’s creative director, got behind the lens to photograph the brand’s fall 2017 campaign. The series of black & white photos were all shot in the streets of Paris, the Palais Royal, Le Pantheon, and in Balmain’s flagship store. The members of the Balmain Army we see in the fall campaign are: Natasha Poly, Lara Stone, Presley Gerber, Ton Heukels, Jon Kortagarena, Marlon Teixeira, Grace Bol, Aleyna Fitzgerald, Alexina Graham, and Valery Kaufman. The campaign has a very sensual character, with some of the models being photographed naked in front of such landmarks.
Balmain x L’Oreal Paris
My jaw dropped after I saw a photo of Olivier Rousteing announced the collaboration of Balmain x L’Oreal Paris!
Balmain x H&M
The next designer collaboration with H&M is officially here! Olivier Roustein, designer of the Balmain fashion house, arrived at Billboard awards with his friends Jourdan Dunn and Kendall Jenner dressed with some of his exclusive creations for H&M. The French house is a bastion of French luxury and with Olivier at the helm of artistic direction, the house developed into a global phenomenon of pop culture. The Swedish company and the designer invited the public into a social movement expressed through the #HMBalmaination hashtag. “This collaboration was an effortless process for me: H&M is a brand that everyone can be associated with. It cites unity, which I fully support”, Olivier Rousteing said. The full collection will be available from November 5th in 250 worldwide stores and online, including clothes and accessories for men and women. In the photo below we see the designer posing along with the two models, as an idea of what’s next:
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