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ad campaign

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H&M Fall 2017 ad campaign

For the autumn of 2017 at H&M, tailoring meets glamour creating a new proposal in dynamic dressing. The female wardrobe protagonists, such as tight jackets, pencil skirts and female blouses, are mixed freely with fluffy knitwear, shiny silver and cocktail dresses for the morning or evening in a new version of glam. The film of the campaign, starring the unique and irresistible Naomi Campbell, leads us straight into Tokyo’s nightlife, following the adventures of Naomi Campbell and her team of equally glamorous women.

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H&M Studio AW 2017

Inspired by New York’s creativity and energy, streetware becomes sophisticated in the H&M Studio collection for Autumn/Winter 2017. Imaginative graffiti designs combine spontaneously with masculine plaid, while intense tailoring marries with feminine patterns, creating a dynamic and at the same time charming style. The collection reflects the needs of a trendy woman’s wardrobe, including tight coats, romantic dresses, flattery knitwear, versatile self-contained pieces, imposing accessories and a sophisticated color palette.

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Gucci Cruise 2018 campaignThe newest Gucci Cruise 2018 is called The Roman Rhapsody, and it features portraits of real people (non-models) in apartments and and neighborhood parks throughout Rome. That’s where the campaign takes its name from. It features people that are not models in real life, such as a Gucci Rome shop assistant, the owner of one of Rome’s best-known Chinese restaurants, an advertising executive, Italian actress Miriam Leone, and an Italian singer-songwriter. The collection is shot by the iconic British photographer Mick Rock. See the whole campaign here.

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MIGATO AW17-18 CAMPAIGN

MIGATO takes us in a dreamy landscape, through the new advertising campaign for the Autumn/Winter 2017-18 season. This year, their ad campaign takes us to the gardens of the Vassilissis Amalias Tower, a 19th-century fairytale tower on the outskirts of Athens. The designs of the new winter collection star in the enchanting landscape. Their main features are: velvet, satin as well as luxurious embroidery and gems, giving it its unique fantasy atmosphere.

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Balmain fall 2017 campaignFor the first time, Olivier Rousteing, Balmain’s creative director, got behind the lens to photograph the brand’s fall 2017 campaign. The series of black & white photos were all shot in the streets of Paris, the Palais Royal, Le Pantheon, and in Balmain’s flagship store. The members of the Balmain Army we see in the fall campaign are: Natasha Poly, Lara Stone, Presley Gerber, Ton Heukels, Jon Kortagarena, Marlon Teixeira, Grace Bol, Aleyna Fitzgerald, Alexina Graham, and Valery Kaufman. The campaign has a very sensual character, with some of the models being photographed naked in front of such landmarks.

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Coach reveals Selena Gomez's first campaign 1

The famous brand revealed a part of Selena Gomez’s first campaign after their announcement about the 24-year-old singer being the brand’s new ambassador and design collaborator one year ago. Selena was photographed on a “laid back” set by Steven Meisel in a characteristic Coach backdrop: a 1976 Plymouth Fur. She looks stunning wearing some of the most beautiful creations of Coach which are also styled with unique accessories. Both sides declared absolutely satisfied and happy for this collaboration and they are planning to show us in the near future. Even though, we are still waiting for some more information about the campaign, we adored the first photos and we can hardly wait to see Selena Gomez in the role of a “Coach girl about to embark on a roadtrip”!!

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DOCA Spring Summer 2017 campaign

DOCA proposes bold colors, elaborate fabrics and unique textures with its new collection for Spring/Summer 2017, creating the most updated outfits for the woman who knows how to choose. The new campaign includes trends called Ecoprecious and Saltmarine, with their basic features being earthy colors, straw fabric, ethnic elements and 80s aesthetics, naval marinieres and sporty chic mood respectively. Take a look at the campaign photos below and visit doca.gr, for more.

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Ted Baker - Colour by Numbers SS17Ted Baker has launched his second capsule collection for women, called “Colour by Numbers”. The Spring/Summer 2017 collection is very minimal and sophisticated, using colors such as maroon, navy and cream and the occasional pop of color, like lime green. Some of the items are more playful, having pencil and telephone prints on them. With this collection classic, timeless pieces, get a contemporary twist and become very versatile. The color palette is perfect for spring, and if you don’t believe me take a look by yourself, to see all the pieces of the new SS2017 collection below. The collection is already available online, and you can shop some of the items directly from the widget at the end of this post.

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#followMI MIGATO SS17 CAMPAIGN

MIGATO presents its new advertising campaign for the season of Spring/Summer 2017, the photo shooting of which took place in Nafplion, at the 3sixty and Hippolyte hotels, in the romantic setting created by the neoclassical buildings, narrow streets and cobbled squares of the historic city, underscoring the Greek roots of the brand. With its basic message being #followMI, which means “follow MIGATO» or “follow me (wearing MIGATO)» the brand invites the public to upload photos to social media with their favorite MIGATO, wherever they are – at work, on a walk, on holidays. This season, get inspired by the new MIGATO campaign and share your style on Instagram with the hashtag #followMI. The most inspirational images will be selected to be published in the social media of MIGATO!

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