H&M announced its collaboration with the Musee des Arts Dicoratifs located in the Palace of the Louvre in Paris. The new H&M Conscious Exclusive collection, designed with inspiration drawn from the museum’s archives, will include women’s clothes and accessories, and will be launched on April 7th in 180 stores worldwide and online in conjunction with the opening of the exhibition Fashion forward – Three centuries of fashion. H&M will be the exclusive sponsor of the upcoming exhibition which will include selected styles from the archives of H&M, including an appearance by the first collaboration of H&M with the designer Karl Lagerfeld in 2004 and an appearance from the new collection Conscious Exclusive. The Parisian fashion director, style guru and distinguished advocate of sustainability, Julia Restoin Roitfeld, will be the face of the campaign.