Fashion news

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H&M Holiday 2015 Campaign Katy Perry

Katy Perry is the main protagonist of H&M’s Holiday campaign 2015. Her huge success on the international scene, her millions of social media followers and her love for H&M makes her the perfect candidate for advertising their Holiday collection. The campaign is going to be released in printed media and a TV version combining the brand’s joyful and friendly spirit. “H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget” Perry stated. The official launch of the company’s Holiday campaign, is expected to be released in November 2015.

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Mary Katrantzou teamed up with Adidas to launch a second capsule collection after their super successful first time! The 24-piece collection will include footwear with the designer’s signature patterns and floral prints. There will also be a T-shirt decorated with patches and crystals, a varsity jacket, a tank dress, leggings, tracksuit pants, boyfriend T-shirts, boy shorts and jersey swimsuits. Prices will range from 70 euros for a tank top to 420 euros for a dress. Adidas Originals by Mary Katrantzou will be available in Adidas stores and on the brand’s and Mary Katrantzou’s websites. 

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Stefano Pilati leave Agnona

Stefano Pilati, known for his successful career with Ermenegildo Zegna, decided to depart his place as a creative director in Agnona in order to focus on his future plans. Rumors say that a new womenswear collaboration is on it’s way for the designer and many people want him as a successor of Giorgio Armani, as he matches the aesthetics of the brand. Along with the designer section of Zegna, his future plans iclude some ready-to-wear collections according to WWD. The brand, in which Pilati was a creative director since 2013 has not yet confirmed his successor. However, they plan to expand it on an international level after their shows in 2016’s Milan Fashion Week.

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Sanne Vloet is the star of Ralph Lauren’s  Fall 2015 ad campaign, shot by Jimmy Nelson, wearing fur coats and tribal jewellery! The campaign was shot at Kakslauttanen Arctic Resort, which is really close to the Arctic Circle, so they included images of reindeers and huskies. We love the vibe of this campaign, do you feel the same?

ralph lauren 2015 fall ad

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Madame Shou Shou SS 2015 1I was eagerly waiting for Madame Shou Shou’s official photoshoot for Spring/Summer to show it to you, because I saw some preview photos of the new collection’s swimsuits and dresses, and I was in love with them. Their new swimsuits have sign names, such as Aries, Taurus, Gemini etc. and I’m sure you’re gonna love them as much as I did. As always the brand’s new photoshoot is dreamy, and has playfulness mixed with retro vibes and maybe a bit of melancholia too. Take a look at some of the official photos below, and make sure to check the rest here.

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Pasta lovers from all over the world unite! There is one woman, Madina Visconti, who loves pasta so much that she used it for inspiration and created her own collection with many bronze creations in the shape of penne, farfalle and fusilli pasta, which became precious jewels and decorations for velvet slippers! All the pieces are designed for men and women and of course they have Italian roots!

madina visconti pasta collection

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Few famous people are really icons and even though Audrey Hepburn is herself an icon, and timeless, she is much more than that. She was an amazing icon of style and feminine elegance, an incredible actress, mother, philanthropist and one of the most photographed women of her time. In her honor, on July 2nd the National Portrait Gallery of London opened a photographic retrospective about her, the Audrey Hepburn Portraits of an Icon.
Audrey Hepburn Portraits of an Icon exhibition

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Menswear fashion weeks may have been over, but there were many elements in common on most designers, forming the trends for the Spring 2016 period. We spotted the latest trends from the catwalk and we present them to you below:

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Balenciaga just debuted its fall 2015 ad campaign, starring Kate Moss and Lara Stone, shot by Steven Klein. The fall 2015 campaign images are about to launch in international publications in July. Both Kate and Lara appear dressed to Balenciaga’s fall 2015 collection, accessorized with pearl ear cuffs. Alexander Wang, the creative director of Balenciaga loved the result; he asked for strong and sensual yet mysterious women and that’s what he got!

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