Marks and Spencer & Alexa Chung collection

Archive by Alexa brings together a modern icon of British style Alexa Chung, and a long standing icon of the British high street, Marks & Spencer. This is a unique approach to a collaboration. Using the rich and extensive Marks & Spencer Company Archive in Leeds, Alexa and the M&S design team have embarked on a journey of rediscovery. This project is the first of the ‘M&S &’ series. A sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands & fashion icons.The 31 piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team. Bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. Through introducing modern fabrications and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility. The supporting campaign will launch in April with Alexa herself taking creative ownership of the mood and direction.