Supermodels for the H&M summer campaign

Η&Μ made a very smart choice and entrusted the summer campaign to four supermodels Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly. The collection is based on the boho-chic style and consists mainly of sleeveless paisley dresses, an uber summer print, and bikinis tied at the side. The bikini is one of the most important pieces of the collection as they are necessary for every woman’s summer holidays. Bandeau tops, with one shoulder ruffles or with decorative metal rings are some of the characteristics of the bikinis of the collection. In the summer collection there will also be simple, yet elegant silhouettes available, like outstanding lace tunics, shirts, skirts and even the all-time-classic black dresses. “This collection includes everything that I enjoy in Summer – bikinis for all day at the beach, airy dresses with romantic motifs for endless nights with friends” says Pernilla Wohlfahrt, Head of Design of H&M. On the commercial spot that will be released on April 30th exclusively at hm.com were going to see the supermodels embody the roles of action heroes having as a mission to reach the beach and celebrate summer in the best way possible. On the spot, you’ll hear the song Sun Is Shining by Axwell / \ Ingrosso former members of the group Swedish House Mafia exclusively for H&M. “It was amazing that we worked with H&M for the summer campaign with our new song, Sun Is Shinning. I always feel proud when we collaborate with Swedish companies, and finally waiting for the summer we look forward for the audience to hear a piece of our new album.” Axwell / \ Ingrosso say. To explore the full collection all you have to do is wait until April 30th!